March 2020
Soon after the full impact of Covid-19 was beginning to be understood, I was approached to illustrate a large mining company’s rapidly evolving internal message to staff on their physical distancing policy.
Working with colleague Jock Macneish, we quickly produced 8 drawings to a brief from the client …
“Can you please prepare drawings for the below:”
Look at all that text — ponder how many people would stop to read it all and take it in. Now consider the impact of these drawings at a visceral level …
This is a good example and reminder — Cartoons remain a potent and affordable way of quickly conveying any essential message to staff or customers.
While the world is changing and the way we do business most certainly will change for the foreseeable future, it’s important for businesses to keep their communication lines open.
See also…
More journal entries…
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