Soon after the full impact of Covid-19 was beginning to be understood, I was approached to illustrate a large mining company’s rapidly evolving internal message to staff on their physical distancing policy.

Working with colleague Jock Macneish, we quickly produced 8 drawings to a brief from the client …

“Can you please prepare drawings for the below:”

• Three COVID-19 Vital Behaviours
  1. Wash your hands
  2. Cough & Sneeze Etiquette (sneeze/cough into tissue or into elbow etc)
  3. Maintain social distance 1.5m apart
• Physical Distancing
  4. People doing the right thing in their homes with family, working from home, maintain distance
  5. People doing the wrong thing – at a birthday party / BBQ
  6. People doing the wrong thing – people at a park with kids, etc.
• FIFO Etiquette
  7. An image to highlight the importance of physical distancing at the airport - People congregating closely with little virus bugs at the airport terminal together undoes physical distancing and then showing effective physical distancing etc
• We are all in this together
  8. Image of everyone working together to beat COVID19: People in Hi-Vis, in corporate gear, in medical gear (nurses, Drs), in casual clothes, etc.

Look at all that text — ponder how many people would stop to read it all and take it in. Now consider the impact of these drawings at a visceral level …

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This is a good example and reminder — Cartoons remain a potent and affordable way of quickly conveying any essential message to staff or customers.

While the world is changing and the way we do business most certainly will change for the foreseeable future, it’s important for businesses to keep their communication lines open.